NEW SPANISH URBAN STATION LAUNCHED IN TUCSON

Increased Diversity In Younger Latinos Has Fueled An Opportunity For Local Businesses To Target New Consumers In A Changing Economy

Tucson, Arizona (January 4, 2021) – In response to the growing buying power within Tucson’s Hispanic population, estimated at $2 Billion in local area retail sales, Bustos Media has launched Tucson’s newest Latin Mix & Reggaeton station, 92.5FM Urbana. 

Urbana’s powerful and upbeat music promises to wage a fierce battle among local Regional Mexican and English Pop/Rap stations to capture a younger bilingual audience that is increasingly gravitating to Latin Urban music featuring artists like: Bad Bunny, Ozuna, Maluma, Luis Fonsi, Daddy Yankee, Camilo, Farruko, Darlene, Carol G and Rosalia.    

Bustos Media has also announced that local veteran DJ Carlos Zeta will host the morning show, assist with local programming and oversee all commercial production. 

“I am very proud to help launch 92.5FM Urbana and bring a new format to Tucson that is crossing all language barriers and growing in global popularity,” said Carlos Zeta. “Urbana will undoubtedly set a new cultural milestone in our city’s strong Spanish music scene.” 

In Pima County, Hispanics now represent 38% of the population which totals 479,476 people. Hispanics account for half of all Tucson’s young adults 18-34 years of age. Younger Latino listeners are increasingly more influential with their financial strength.  They are more acculturated and more engaged in digital and social media platforms. 

Please contact Patty Ruiz, General Manager, at (520) 790-2440 to provide more exciting details and to schedule media interviews. 

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